Mountain Bike Lamborghini
$10,000 bikes – What’s the point? (Bike Radar)
**We’ve all seen or read about them, and some have even been lucky enough to
ride (or better yet, _own_) one: those ultra-premium ‘halo’ bikes that are
cycling’s equivalent of that old Lamborghini Countach poster on your childhood
bedroom’s wall. These days, nearly every company has at least one in their
range – but if only a handful of people can afford them, what’s the point?**
Consider the following examples:
* Cannondale SuperSix Evo Ultimate: US$12,100 (£8,800)
* Felt DA1 Di2: $12,999 (£6,599)
* Giant TCR Advanced SL 0: $10,300 (£7,499)
* Trek Madone 6.9 SSL Leopard/Schleck Edition: $11,623.47 (£8,500)
* Specialized S-Works Tarmac SL4 Di2: $11,000 (non-Di2 UK version is £6,000)
* Cervélo R5ca: $9,800, frameset only (£7,500)
**Fantasy for some; reality for others**
Halo bikes cost roughly one-fifth of the average US household income – meaning
they’re the stuff of dreams for most. But as unattainable as those bikes seem,
there are people who can and do buy them. _BikeRadar _spoke with several of
the top companies in the industry and all of them reported that flagship bike
sales – while low in …
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